Here is my list of "must have" copywriting books for any technology marketer. Click each title for more details and to order a copy for your bookshelf!
My own book, Copywriting That Sells High-Tech, is the definitive guide to writing powerful promotional materials for technology products, services, and companies. This book will give you valuable insights and practical advice on writing clear, compelling marketing and public relations materials. From data sheets to white papers, customer success stories to press releases, technical articles and more, you'll get hundreds of writing ideas you can use everyday.
Next to your thesaurus, you'll find that Words That Sell is a terrific tool for finding just the right word or phrase to capture your readers' attention and motivate them to take action.
Although I cover many tips and techniques for white papers in my book, this book provides more in-depth information: Writing White Papers: How to Capture Readers and Keep Them Engaged.
Similarly, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset presents a comprehensive guide to developing and managing a customer reference program, including ideas for success stories and case studies.
The book Making Technology Investments Profitable: ROI Roadmap to Better Business Cases
is a detailed guide to building ROI analyses. Too often, marketers use
empty phrases to describe the potential value of investing in their
products. This book will help marketers substantiate
those claims and make product messages and promotional
materials more credible.
Diagrams and other graphics are essential to understanding technical topics, and you'll find the book A Practical Guide to Graphics Reporting full of useful ideas for making these elements more visually interesting.
